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Content:  Love it or hate it, it’s something you just can’t avoid as a working professional (whether you own your own esthetic practice or not): you have to use email.  But did you know that email is actually one of the most powerful forms of communication in your business? (91% of consumers check their email accounts every day!) That’s right, what many claim is an outdated or dying medium (especially with texting and Direct Message culture via social media), email is far more personal and can be a huge gateway to your esty success…that is, if you know how to...

Rather than succumbing to that awkward moment where we would normally provide a warm and welcoming embrace, here are other ideas for how we can extend the same sense of comfort to our clients while adhering to best COVID-19 safety precautions:

By far one of the most critical decisions for any esthetician and spa owner is selecting the right product lines to carry because not only will these products be used during treatments, but will also serve as a large chunk of your incoming revenue through post-care products and at-home regimens. 

The products you carry and send home with your clientele are also an extension of your expertise that bridges your client from treatment to treatment to ensure loyalty and a high lifetime value. 

When considering which product lines to carry, here are the six steps to help make the product selection process easier to navigate:

While everyone’s skin care history and needs are unique, there is one ingredient that is nearly universal and finds its way into every glow-getter’s regimen recommendations. 

You can probably guess what it is, but just in case you’re stumped, we’re talking about Vitamin C! 

Call it the ultimate elixir, skincare superhero, skin superfood…we’ve used them all, but those are actually simplified monikers for what Vitamin C truly is. 

In this article, we’re sharing some of our top Vitamin C product knowledge notes, why Vitamin C is the key in help your clients achieve optimized results from their CIT/ Microneedling treatments, as well as how you can encourage its use in at-home skin care regimens to ensure top results and strengthen client loyalty. 

If there’s one thing you need to understand about the aging process, it’s that inflammation is always the cause, hence, inflammaging, but it’s finding the culprit for the inflammation that takes more digging. 

In this article, we’ll uncover the key steps I took to clear my complexion, those of numerous clients, and the process of decreasing inflammation markers (and the causes of prolonged and consistent inflammatory conditions in the body) to not only help us treat and prevent acne, but also allow for more graceful aging. 

Keep in mind, these steps and processes in adjusting our lifestyles and skin care regimens do take time and consistency, however, the results are well worth it for both the short- and long-term benefits.